Transit Tangents

Brightline: Is it a Success?

Louis & Chris Season 3 Episode 133

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0:00 | 27:11

Brightline has been held up as proof that private passenger rail can work in the United States and right now it’s also a warning sign. We went to Florida to ride the Miami to Orlando train for ourselves, then pulled the thread on the business model behind the glossy stations and “high speed-ish” branding. What we found is a system with real momentum as well as a very real financial clock ticking in the background.

We unpack how Brightline makes money, starting with the obvious: ticket revenue. From there, we get into the uncomfortable part: roughly $5.5 billion in debt, major infrastructure and station costs, and why even strong ridership growth can still leave a gap once operating expenses and interest payments hit. The result is a future shaped by hard options like bankruptcy, a bond restructuring, or a bailout.

If you’re curious about Brightline, Florida rail, and what this means for high-speed rail in the US, listen now, subscribe for more transit deep dives, and share this with a friend who still thinks trains can’t work here. What do you think Brightline should do next?

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Why Brightline Is In The News

SPEAKER_01

Rightline has been in the news a lot lately, and unfortunately, not for the best reasons. So we decided to go down to Florida to go ride this train that we have heard so much about over the years.

SPEAKER_02

The company that currently runs frequent high-ish speed rail service between Miami and Orlando is unfortunately having financial troubles. That is probably what you have seen over and over and over again on your newsfeeds. If you are paying attention to the transit transportation space in the US, as of July of this year, they don't have enough money to continue operating as they have been while also paying back their debts.

SPEAKER_01

Just last week, they were able to buy a little bit more time to keep going, giving themselves a few more weeks of breathing room and deferred payments. But there is still a ton of question about what comes next for Brightline.

SPEAKER_02

So this week we're going to dive into Brightline's business model and talk about the current situation that they found themselves in and also share our experience of riding this system. This is probably the train line that I've been asked about most in the two and a half years that we've been doing this show. And have you done Brightline? Have you done Brightline? And I was really excited to say that we have finally gone and ridden the Bright Line, and we are very excited to talk about it today.

SPEAKER_01

Yes, so definitely a lot to get to today. And this is kind of the last of our series from our recent trip down to Florida. If you haven't seen those previous videos, uh we rode the Sunrunner BRT in St. Pete. We did Orlando using only public transit. We did Miami using only public transit, and we spoke to advocates in both Orlando and Miami as well. We'll make sure that there's a playlist linked in the video description if you want to go check out any of those. It was definitely a really fun trip, and I'm glad we finally got to make it happen.

Who Actually Owns Brightline

SPEAKER_01

So with that though, let's jump into Brightline's business model. And when we take a look at Brightline's ownership structure, it's definitely pretty complicated. It started out not so complicated. It uh initiated under the name of All Aboard Florida, which had a $1 billion budget to get started. Um, obviously, though, that price change that price tag has uh been adjusted quite a bit over the years.

SPEAKER_02

The name officially changed to Bright Line, which is owned by a company called the Florida East Coast Industries. Florida East Coast Industries is owned by other larger companies. Uh, it gets pretty complicated. It's not exactly the point of this video, but we did sort of go back company to company to company, and we ended up with Fortress Investment Group, which is also uh majority owned by uh Abdallah uh Wealth Fund or investment group, which is also owned by Abu Dhabi. It's very complicated. If you're interested, go into your own rabbit hole of who actually owns Brightline, it will surprise you.

SPEAKER_01

Yes, yeah, definitely, uh definitely quite a bit there, um, company after company after company. Related, but not exactly the same. Brightline West, again, also sharing this Brightline name, is technically its own company. Uh, for those of you who don't know, Brightline West is the uh high-speed rail project that is currently under construction, going from Los Angeles to Las Vegas. Uh, Brightline West paid Brightline $20 million uh for usage of the name, essentially. Uh they are under the same ownership structure, but it is like several layers of companies away. Uh just wanted to get the the business structure part out of the way early because it's probably the most complicated, least interesting part of this.

SPEAKER_02

Yeah, and for anybody who may be looking at this and saying, this all sounds kind of shady, this is kind of just how business works, especially if you have major projects like this, major infrastructure projects, you do tend to separate them via multiple layers to protect one from financial issues that the other may be having, which is exactly what we are talking about today.

How Brightline Makes Money

SPEAKER_02

So for Bright Line East, it really comes down to uh this is a private railroad, they have to make money. So how do they actually make money? The top way and most obvious one is that they sell tickets.

SPEAKER_01

Yes. And while we were there, uh I feel like the prices were fairly reasonable. Now, I will say that I feel like the main complaint I hear about Bretline from everyone on the internet, and we also heard it while we were in Florida, was it's too expensive. But I can say now, after having been living in Germany for about a year now, it feels really comparative to high-speed rail travel in Europe at a price point. Like everyone is like, oh, you know, they all these trains in Europe are so cheap and everything. And it's like, it's not even, I mean, it's cheaper than flying, but but it's normal to spend 50, 60 bucks for a high-speed rail journey here. And I feel like that is roughly what the price point was in Florida. And obviously it changes if you're booking at the last minute, but that same structure exists here as well. So selling train tickets, their number one uh method. They also, though, uh have a few other revenue streams, including selling food and beverage, both on board the trains as well as at the Brightline stations. Uh, they sell commuter rail access uh to companies such as or organizations such as TriRail in Miami. That generates about $6 million a year for them as well.

SPEAKER_02

Yeah, as well as station real estate rentals. Um, if you've been to Brightline, some of the stations are fully developed, large complexes that include shopping and housing and dining. All of the rentals that come with the properties that Brightline owns also generates revenue for the company. And then also advertising, which is one that you don't usually think about for companies like these, but there's absolutely a large amount of advertising all throughout the stations. Uh, and that definitely provides a little bit of revenue.

SPEAKER_01

Yeah. And that other revenue category adds up to about $15 million a year of their business or roughly 7% of their annual revenue during the year. Which to me, I don't know about you, Chris, but like I feel like I continuously heard that like, oh, Bright Line's a successful model because of, you know, because of the real estate aspects of this, and that, you know, they put a station in and they develop the area around the station and they make a whole bunch of money during that process. And seeing that that's, you know, that that other revenue category, which includes more than just the station real estate kind of rental revenue, uh I don't know. I I I figured that that number would be larger than 7%.

SPEAKER_02

Yeah, as a long-term investment, being able to sell off those properties, I could see where that could definitely help with some of the financing in the future. But that is something that we talked about on an episode a long time ago was how uh rail companies in the past would buy up a lot of property and they were really land companies more than transportation companies. That's why you see, you know, large grand hotels at some of these old rail stations and this sort of thing. But in Brightline's case, uh, that does not seem to be helping them that much. A little bit, but obviously not enough to uh keep them completely solvent.

The Costly Buildout Behind The Debt

SPEAKER_02

And that leads us to their current situation. Brightline is currently five point five million dollars in debt. That is billion with a B. Did I say million? Yeah. Oh, billion with a B. Uh yes, it is five point five billion in debt. See, my brain can't even comprehend the billion part of it, so I immediately went back to million. Yes.

SPEAKER_01

Uh, and that debt consists of quite a few different things. Uh, the obvious ones here are gonna be the station build-outs. You've got several stations along the east coast of Florida there, going from Miami up the coast. Um, you've also got the the station at the Orlando Airport, which is extensive. I remember while we were there, and we'll kind of show some footage of it later on. Uh, but when we were there, we were like, this is huge. It felt huge and like it could be carrying way more people. You also have the upgrading of rail lines along that East Coast and double tracking them where needed. So that existing freight rail line that was part of the Florida East Coast Railways uh was double-tracked in some spots, but mostly single-tracked. And more importantly, all of the bridges that cross the estuaries uh were mostly down to just one track. So every single bridge basically along that needed to be replaced to be able to make room for the double tracking through this area, which you could imagine would be pretty expensive.

SPEAKER_02

Yeah, not to mention acquiring all of the new right-of-way uh for the Orlando expansion and building tracks for the Orlando expansion. There weren't really tracks in this corridor before. So all of that had to be uh, you know, brand new construction, as well as buying new train sets and train sets that we don't really see in other places in the US. So that's also another big investment. And it really takes years and years and years for this level of infrastructure spending to really generate revenue. Uh, that's why in a lot of countries, governments undertake this work. It is not usually left up to private entities, but we are in the US. Um, but even getting to the point where you're able to generate enough revenue off of the investment you made, that's just that's under the best circumstances. In many, many cases, that investment never really will pay off because of the giant upfront costs of getting a system like this off the ground.

SPEAKER_01

Right. So you can imagine, you know, in BrightLine's instance, they didn't have to take the whole five and a half billion right up front, but they did have to take billions of dollars in loans to get this thing off the ground. And when they took that money, they knew that it would be years before they would generate even a dollar of revenue to be able to get started. So you need to be extremely careful and direct with your spending and your planning to be able to make this work because one small misstep sets this thing, you know, maybe even just a one-year delay in getting your project open can mean that you're not able to make even just the debt payments uh that you're looking at here. So um, you know, while there are some positive things here, you know, ridership and revenue are going up at Brightline, but they have grown slower than those initial expectations, which has kind of led them to the situation they're in. Back in 2024, because of that slower than expected growth, Brightline had to restructure their debt to try to buy time to increase the ridership and thus the revenue just to be able to pay back their debts. Um, and during that restructuring, they essentially were having to take on more debt just to be able to make payments on the existing debt that they already owed, which uh you don't need to be like a financial advisor to think through that that would be kind of a rough situation to be in. But alas, that is where they were. And with that restructuring, they ended up posting net losses in 2024 of $549 million, which is wild.

SPEAKER_02

For this next part, strap in. There will be a lot of numbers kind of flying at you. And as I said in one of the previous Miami videos, doing my best Kai Rizdoll. Uh, let's do the numbers.

Ridership Growth Versus Huge Losses

SPEAKER_02

So, ridership and revenue have been increasing, and it's actually been a pretty linear positive story from 2022 all the way to 2026. We started in 2022 at $30 million in revenue. Uh, that included about 1.2 million people or riders for that year. 2023, 87.8 million dollars in revenue, 2 million riders, 2024, 187.9 million in revenue with almost 3 million riders. And then here we are in 2025 at 214 million in revenue with 3.1 million riders. And that is, of course, the most recent fully published year of their earnings. In 2026, with Q1 alone, we're looking at about 61 million in revenue so far, with 900,000 riders again in just Q1.

SPEAKER_01

Yeah, which is obviously the growth curve that you are looking for if you're operating a company like this, both ridership and revenues growing in a really dramatic way. I mean, ridership 3xing essentially, uh, and revenues way more than 3xing, going from 32 million back in 2022 up to uh 214 million in 2025 on track to beat that in 2026. But unfortunately, uh you got to factor in expenses here. We can't just look at revenue numbers. Uh so let's take a look at 2025's uh revenues versus their expenses. So we have, as Chris said, $214 million in revenue. With that, though, we have $341 million in operating expenses, which means that is a $127 million loss before interest payments. Factor in $80 million in interest payments, and that brings that loss up to $207 million for 2025. So uh those are some staggering numbers to be looking at when you're talking about losing $200 plus million dollars in just a year. Uh, it is not as bad as it was back in 2024, but that 2024 number was inflated a bit due to that being the year where they were actually doing the debt restructuring. So uh that unfortunately cannot go on for Brightline, and that is the situation that we are in today.

SPEAKER_02

Yeah. So

Bankruptcy Or Bond Bailout

SPEAKER_02

what does this all mean? You can look at the silver lining and you can see that there is a good story here that revenue and ridership are continuing to grow. That is a huge accomplishment, especially in the US, where you know, train travel is not as popular. Having uh this many people riding this system in Florida, of all places, is a really good success story. And of course, we'd love to see that continue other places in the US. So both of these things are still growing. Brightline also added more carriages to a couple of their trains, giving them more capacity to help drive that ridership up. And this all comes without really increasing their operating cost by too much.

SPEAKER_01

So hopefully, in time, this gap can be closed to get them to break even, or even hopefully at some point in the future here, profitability.

SPEAKER_02

Yeah. So realistically, what does the future look like for Brightline? Unfortunately, you can't just push off these interest payments and these loans and bonds forever. So there are some hard choices that they're going to have to make. Uh, there are two real options that are looming over Brightline at this moment. One is to declare bankruptcy, and the other is to maybe do a bond bailout.

SPEAKER_01

And I do, I do think it was important to go through this though, because it is like right now, and and in a second we'll get into like our experience actually using Brightline, but uh a lot of people, and I would I'll even say I've been guilty of it myself in the past, point to Brightline as a success story of of private rail operation in the US. And like, I mean, if that's the success story for private rail, clearly there are issues. Now, like, could they have structured things differently and been able to make this happen? Like, probably, but it is a major uphill battle, and like there's a reason why most places in the world do this with uh a government in you know, uh at the helm of of their rail networks, or at least like you know, you maybe maybe you have private operators, but the infrastructure is owned by the government. It just it is a huge undertaking for a private company to do this on their own.

SPEAKER_02

I don't know what is more of an American success story than racking up billions of dollars in debt, declaring bankruptcy, or getting government bailout and then continuing to operate, Lewis. That is that is the most successful American story I can possibly.

SPEAKER_01

You know, you're not you're not wrong at all.

First Impressions At Orlando Airport

SPEAKER_02

But all joking, if it's if that's joking, um, all sarcasm aside, we did get a chance to ride Brightline, and it is something that we were very, very excited to do. Um, as Lewis mentioned at the top of the episode, this kind of was part of our larger Florida excursion where we did Tampa, St. Pete, uh, Orlando, and Miami. We took Bright Line from Orlando to Miami, starting at the Orlando airport. Uh and as you said, Lewis, when we arrived at the airport, I was really just sort of in awe and amazed at how large the station was and the capacity it looked like it could have, um, and the whole experience that they made for boarding a train, which was very different than you know, most or any other train experience that I'd had in the US.

SPEAKER_01

Yeah, so to give some context, the the station is located at the airport in Orlando at Terminal C, which uh is accessible by the people mover from other terminals, um, and also has a big drop-off loop right in front. And you could get dropped off there just like you'd be getting dropped off at the airport uh in Orlando. Um and it was yeah, a really beautiful, clean, modern station. Uh, and it was huge, as we said. But a couple differences that we noticed right away compared to other trains that I have been on is at first you basically get in a line, you scan your ticket, which is pretty normal on like a turnstile, but then you pass your bags through a security scanner. Uh it wasn't quite as extensive as like airport security scanner, like everyone was just kind of like throwing them on, and I didn't really see anyone's bags being stopped or anything, but there was a security checkpoint, which I wasn't necessarily wouldn't you wouldn't necessarily expect.

SPEAKER_02

I would say the entire experience of arriving at the Orlando station felt like you were arriving at an airport. I mean, obviously we were at an airport, but Brightline seems to have modeled the experience of boarding the train and everything to what Americans would be used to, which is you know, you arrive at an airport, there's the drop-off curbs, you have the security checkpoint, uh, you have a waiting area at your gate or your platform uh before you are allowed to even go to the platform. You have to wait for them to open up the gate. And so it the whole experience really did feel much more like you were uh preparing to board you know a jet versus being prepared to board a

Onboard Experience Feels Like Flying

SPEAKER_02

train. Um, once you were on the train, there were also some things you know to be desired. Uh one thing I love about Amtrak is the ability to get up and walk along the whole train and go to the cafe or dining car and just hang out and grab a beer and play on your laptop or whatever while you're passing the time. Being able to get out of your seat and have another space is just amazing. And one of my favorite parts about trains. And with Bright Line, you don't really have that option. There is no snack or dining car. Uh, it's just you sit at your seat, you could walk the aisle if you want. There's a little, you know, cell phone area in between the cars. Um, but if you want to get food or beverages or anything like that, you order them directly to your seat, almost like if you're on an airline.

SPEAKER_01

I was actually kind of shocked that that was a thing, to be honest with you, because especially honestly for a company that's in like financial distress, because I feel like you could operate the train with way less staff if you made everybody walk to the dining car versus deliver all of the food to people throughout the train, or like offer both, maybe you know what I mean. Um, yeah, that is that that is uh was a little bit surprising. Um overall, though, I do feel like the the seats were nice, there was plenty of legroom. Um the the the onboard experience minus the cafe car felt pretty normal. Um I did do a test of the Wi-Fi while we were on it. It left a little bit to be desired, but that is also pretty standard for trains for the most part. I feel like uh here in Germany, Deutsche Bahn is very hit or miss. Like occasionally I'll get on one and I was like, wow, pretty normal internet experience. But most of the time uh it is slow. Um, and it was slow on the Bright Line. I tested it a couple times throughout as a had to do a little bit of editing on the trip. Um things were on time, which was nice. Uh no, no issues there. But yeah, overall, I mean, I I would say uh a pretty good experience. And then we uh initially eventually pulled into Miami Station.

SPEAKER_02

Yeah, I I will say part of the journey too, we we often refer to Brightline as high speed ish, because it is high speed for the US, but compared to Europe or other countries, this is definitely not um really a high speed train. We did have some high-speed sections, especially outside of Orlando. Uh, between that Orlando and the northern sort of Miami metro area, it was fairly fast. But as soon as you get into that northern section of coast, uh with just endless city between Miami and the northern reaches of this metro region, that's when things started to slow down. We had a lot more uh level crossings. Uh so some things to be desired there, there as well. As far as experiences go in the US, I do believe that this is the nicest passenger rail experience you will have in the United States. I think it is maybe a mid-level, lower mid-level service if you compare it to something in Europe. But in the US, it is top tier, top of the line, which is you know great for people to go out and experience.

SPEAKER_01

Yeah, no, I I definitely agree. And like I I do, I really do hope that this all the situation gets figured out. Because as much as the doom and gloom with the the financial situation, I mean the onboard experience was was great. And it was at a I again, I think at a at a pretty fair price. I would imagine like if you're a family and you had to book for a lot of people, it would it it would make sense to drive. It just would um at the price point at least. So maybe that's something they can try to work on. But it overall, I mean, there were there isn't that much I would change outside of like the and this isn't something that's easy to change, but like having to go to the airport in Orlando to take it is annoying. Like you would want to just be like closer to downtown Orlando or something. But that that problem is solved in Miami and at many of the stations in between where the stations are in populated areas. I mean, the downtown Miami station,

Miami Arrival And Easy Connections

SPEAKER_01

you you can't have put it in a better spot. It's it's right in downtown.

SPEAKER_02

I think the arrival to Miami was probably one of the best rail experiences I've had in our country, with the exception of in the Northeast, if you're arriving to New York or some of the major cities uh on the Northeast corridor. Outside of that, this was the best experience I've had arriving to a city. You arrive at a beautiful station, there's a lot of great street activation of restaurants and other shops, and it connects to all of the other transit options that Miami has to offer, which were plentiful. Go back and look at our Miami uh in our Miami in a day video. It was a good one. It was it was just the best experience. I I don't know how else to explain it.

SPEAKER_01

Yeah, I mean, we got right off the train. We could have gotten on the metro rail if we need to. We walked right a block up the street and got on the the metro mover, right back to our to to the hotel we were staying at. Um, and I mean it was easy, it would be easy to get there from anywhere in Miami, um, which is exactly what you're looking for. I mean, that's that's you you could so easily do a weekend trip from Orlando to Miami or a business trip from Orlando to Miami without a car and have it not be an issue at all. The other direction, maybe not so easy, but but but like yeah, that that that is it was really a positive experience there. So um,

Can The Model Survive And Grow

SPEAKER_01

yeah, I was really happy to see it.

SPEAKER_02

So if we are taking a look at Brightline holistically, we believe that there is definitely room for some improvement, and there is a runway here to make this successful. If they can square away the debt, whether that's through the bankruptcy or the bond restructuring or however it may be, there may be a path to break even from that point. And maybe profitability is really not that far behind that. There's a lot more potential in Orlando with some of the you know additional expansions. If there was a way to get to downtown more easily, or even potentially with a line passing through to Tampa, that is probably going to be a lot further off, at least won't happen until the debt situation is under control. But there are just a lot of opportunities to really make this a true success story, not just uh, you know, the most American success story.

SPEAKER_01

Yes, yeah, yeah, yeah. So uh fingers crossed for Bright Line. Yeah, I mean, I I do think it is a shame that they're that the debt situation is there because so many of these expansion opportunities are would be amazing for the region and also could really drive a significant increase in revenues as well, especially when you talk about the theme parks and whatnot in in the Orlando area and all of the tourism opportunities there. But um with all that being said, though, if you have not liked this video already, please consider doing so. It helps us get the show to new people. Definitely check out the rest of our Florida series. Again, this is the the last of that. So if you have not seen them, uh highly encourage you to do so. If you want to support the show to make sure we can do more trips like this whole Florida series, uh the best ways to do so are via our Patreon, becoming a YouTube member, checking out the Bias a Coffee link or our merch store down below. Uh but with all of that being said, thank you all so much for watching and enjoy the rest of your Transit Tangents Tuesday.